LOEWE CRAFTED WORLD

【Encounter...】@loewe

Now open, 「LOEWE CRAFTED WORLD」！

LOEWE’s first large-scale exhibition, designed in collaboration with OMA (Office for Metropolitan Architecture), is now open at Jing, directly connected to Meiji-Jingumae Station (Tokyo Metro Chiyoda & Fukutoshin lines) and just a 2-minute walk from Harajuku Station.

From the pedestrian bridge near Meiji Jingu, you can catch a full view of the venue’s colourful exterior—where Totoro stands among LOEWE’s playful and quirky motifs to greet visitors.

Tickets required in advance!

Admission is free with an advance reservation via your smartphone.You can reserve for yourself and one guest at the same time. Once the booking is confirmed, a link will be sent to the main guest—be sure to register your name and email address in advance via that URL.On the day, simply show the QR code to staff while queueing outside the venue, and you’ll be ushered in before you know it.

From a workshop in Madrid to a world of craft

Founded in 1846 by a collective of leather artisans in Madrid, LOEWE has long cherished the spirit of craft—of making things by hand.This exhibition offers a glimpse into the house’s journey to becoming one of the world’s leading luxury fashion brands, as well as the enduring identity rooted in the timeless appeal of craftsmanship. Here are a few highlights from the exhibition, captured in photos.

The first section: Objects born from the hand. A showcase of LOEWE’s philosophy begins here.

A wall lined with stamping tools used to emboss leather bags! Each telling its own story.

Among the visitor records is a signature from none other than Grace Kelly, who visited Madrid while filming. Her name marks the beginning of LOEWE’s journey as a brand admired by iconic women of each era.

During the pandemic, when runway shows were cancelled, Creative Director Jonathan Anderson dreamed up an alternative: a collection sent in boxes directly to guests—an innovative way to share fashion beyond the catwalk.

This piece drew crowds from the very start of the exhibition, with guests lining up for their turn to snap a photo.

Still fresh in our memories: Rihanna’s electrifying red catsuit from the 2023 Super Bowl halftime show!

Right next to it stands the trompe-l'œil bodysuit worn by Beyoncé on her 2023 Renaissance World Tour—dazzling in gold crystals.

To witness outfits worn by two of the world’s greatest divas—Rihanna and Beyoncé—up close was simply surreal. A once-in-a-lifetime thrill I’ll never forget.

During the pandemic, when runway shows were cancelled, Creative Director Jonathan Anderson dreamed up an alternative: a collection sent in boxes directly to guests—an innovative way to share fashion beyond the catwalk.

This piece drew crowds from the very start of the exhibition, with guests lining up for their turn to snap a photo.

Still fresh in our memories: Rihanna’s electrifying red catsuit from the 2023 Super Bowl halftime show!

Right next to it stands the trompe-l'œil bodysuit worn by Beyoncé on her 2023 Renaissance World Tour. Dazzling in gold crystals.

To witness outfits worn by two of the world’s greatest divas—Rihanna and Beyoncé—up close was simply surreal. A once-in-a-lifetime thrill I’ll never forget.

“Giant Pumpkin No. 6” by Anthea Hamilton—originally featured on the Autumn/Winter 2022 runway—makes a striking appearance here as a larger-than-life sculpture.

From the Autumn/Winter 2024 women’s collection: the beaded asparagus clutch bag. Its richly textured surface is just as delightful as the concept itself.

The next section, Welcome to Spain, bursts into colour with the LOEWE Paula’s Ibiza Collection. Quirky sea creatures seem to swim playfully underwater—so charming, you can’t help but smile.

Displayed alongside the bags are ceramic works by none other than Pablo Picasso! Yes, that Picasso! These playful pieces add yet another layer of surprise.

In LOEWE's Atelier room, visitors are invited to touch and explore vibrant leather swatches—celebrating the tactile joy of craftsmanship.

One of the main visuals of this exhibition: the well-loved, customised toolboxes used by LOEWE’s artisans. You can even purchase one at the venue’s shop outside!

Also from the Autumn/Winter 2024 women’s runway: the beaded melon clutch—an exquisite piece of craftsmanship and reportedly the highest-priced item in the exhibition. And yes, the detail absolutely justifies it.

Then comes The Castle Room, home to the grand Howl’s Moving Castle from Ghibli bag. Stand beside it to fully appreciate its overwhelming scale—it’s a true showstopper.

Finally, the Limitless Fashion room brings together 54 looks from both women’s and men’s collections—a tribute to Jonathan Anderson’s playful humour, creative vision, and his deep respect for LOEWE across his 11-year tenure as Creative Director since 2013.

There’s so much to see. You’ll wish you had more time.

The anthurium flower dress left a lasting impression during the online streamed Spring/Summer 2023 women’s show held at the height of the pandemic.

Equally memorable was the men’s coat from the same season, fitted with a screen that displayed birds in flight—a surreal, moving canvas.

As Jonathan Anderson moves on to a new chapter—appointed Artistic Director of Dior Men as of April 17—his creative journey continues to captivate.

See it, touch it, and fall in love with the world of craft.

This exhibition explores the themes of time, space, materials, and the very act of making. A sensory journey through LOEWE’s craftsmanship, it feels like an art-meets-fashion field trip, offering each visitor their own unique perspective.

It’s a rare chance to dive into LOEWE’s 179-year legacy, the rich traditions of Spain, and the enduring allure of craft.Add this to your Golden Week to-go list without a doubt 🎃

Don’t forget to look out for Sna Fujita’s adorable hamsters and animals. Hidden in all sorts of places, they’ll melt your heart.

LOEWE CRAFTED WORLD

March 29 (Sat) – May 11 (Sun), 2025

Jing, 6-35-6 Jingumae, Shibuya-ku, Tokyo

2-min walk from JR Harajuku Station

Directly connected to Meiji-Jingumae Station (Chiyoda & Fukutoshin lines)

Open 9:00–20:00 (Last entry: 19:00)

For the latest updates, please check the official website.

https://www.loewe.com/jap/ja/pd/stories-projects/crafted-world-exhibition.html