CINEMA INFERNO

【Encounter...】@maisonmargiela

Visited the latest Maison Margiela 2022 "Artisanal" Collection installation, "Cinema Inferno," currently held in Shibuya, Tokyo.

This installation is a Tokyo-original version evolved from last January's exhibition in Paris, commemorating the relocation and reopening of the Omotesando store.

By meticulously recreating the "Cinema Inferno" experience in detail, all the scenes from the story, including the convertible car, mannequins, and mirror room, are brought to life in this venue.

As you walk through the two-floor venue, you can glimpse the essential relationship between dressmaking and storytelling in John Galliano's couture approach, generating emotions and memories through his creative process.

In July of last year, "Cinema Inferno" was presented at the Théâtre de Chaillot in Paris in an unprecedented format that combined theater and film. This assemblage performance was live-filmed, edited in real-time, and projected onto a screen on stage while being streamed to a digital audience.

Maison Margiela Artisanal 2022 Collection

Credit

Cinema Inferno Based on an original concept by John Galliano

Adapted for the stage by imitating the dog

Creative director John Galliano

Artistic image director Alexis Roche

Adapted for the stage by imitating the dog

Text and direction Pete Brooks & Andrew Quick

Video design Simon Wainwright

Executive producers Julie Brown, Christophe Starkman

Styling Olivier Rizzo

Make up Dame Pat McGrath

Hair Eugene Souleiman

Spectral cowboys’ hats Stephen Jones Millinery

Hats Maison Margiela Artisanal Atelier

Casting Jess Hallett

Thank you to: The Palais de Chaillot and all its teams

A special thanks to: Maison Margiela

The loyal and dedicated Artisanal Atelier

The Artisanal team

OTB

The screening room located in the basement is covered with infinity mirrors from floor to ceiling, creating a fully immersive experience with images reflected in all directions.

I highly recommend visiting and enjoying it with your own eyes.

"Cinema Inferno," where you can experience John Galliano's storytelling world through space and visuals, is open until August 15th.

◆ "Cinema Inferno"

Venue: Park Way Square 2

Address: 1-19-10 Jinnan, Shibuya-ku, Tokyo

Period: 2023/7/29 (SAT) - 8/15 (TUE) *Closed on 8/9 from 15:00 to 20:00

Opening Hours: 11:00 - 20:00 (Last entry at 19:30)

Admission: Free *Reservations available

For more details, please check the official Maison Margiela website.

◆ The store has expanded and relocated from the 2nd floor to the 1st floor of "GYRE" in Omotesando, Tokyo, and is scheduled to open on August 10th.

all photo by @yurina_lily